Six weeks to know what to scale, iterate or stop.
A hands-on GTM Lab for funded B2B founders who have early customers but no repeatable growth motion yet. Diagnose your biggest growth constraint, run three focused experiments, and leave with evidence, decisions, and a clear 90-day GTM plan.
Cohort 01: September 8 – October 17, 2026
Applications close September 4. We respond within two working days.
8 Sep – 17 Oct 2026
Weeks 1, 2, 4 and 6
Designed with you
Selected, not first-come
Built for founders between early traction and repeatable growth.
You have shipped the product and won early customers. Now you need to understand what can become a repeatable GTM motion before you hire a team or scale spend.
The Lab is for you if:
- You are building a funded B2B SaaS or AI company.
- Your product is live and you have early customers.
- Sales happen, but not predictably.
- A founder is still directly involved in GTM.
- You need evidence before hiring or scaling spend.
- You can commit approximately five hours per week to execution.
The Lab is not for you if:
- You are pre-product or building a consumer business.
- You want to outsource execution completely.
- The founder will not attend the sessions.
- You are not ready to share real funnel data.
- You cannot commit time to running the experiments.
Need us to run the experiments instead? The 90-day GTM Sprint may be a better fit — book a clarity call.
One learning loop for every GTM experiment.
The Lab is built around a repeatable operating system. Every experiment starts with a constraint and ends with a documented decision that makes the next experiment smarter.
Find the constraint
Find the single constraint currently limiting growth.
Output: Evidence-based GTM diagnosis
Three experiments
Turn the constraint into three experiments with a hypothesis, audience, metric, threshold, and effort estimate.
Output: Three ranked experiment cards
Launch in your stack
Launch the experiments using Digitalista prompts, templates, and tools inside your existing stack.
Output: Instrumented experiments in market
Signal, not noise
Separate real signal from noise and compare results with the thresholds set before launch.
Output: An honest interpretation of the data
Scale, iterate or kill
Make a Scale, Iterate, or Kill decision for every experiment.
Output: One documented decision per experiment
Keep the learning
Preserve the learning, document what repeats, and turn the evidence into the next plan.
Output: A written 90-day GTM roadmap
Four decision sessions.
Two focused build weeks.
Live sessions happen when a strategic decision needs to be made. The weeks between them are reserved for execution, with async support from Digitalista.
Complete GTM Oracle and share your funnel, closed-won customers, current channels, and previous experiments.
Review the funnel, segments, and previous GTM attempts. Identify the single constraint holding growth back.
Turn the constraint into three ranked experiments. Define the hypothesis, audience, metric, threshold, and tracking before launch.
Build the required workflows and launch experiments one and two. Digitalista reviews the assets and tracking before anything ships or spends.
Review the early signal, separate evidence from noise, and launch experiment three.
Improve the experiment showing the strongest signal. Tighten the segment, message, workflow, or offer.
Review all three experiments and make a Scale, Iterate, or Kill decision for each. Build the next 90 days together.
Six weeks is enough to reach evidence and a decision. It may not be enough to prove and scale a repeatable channel — and we would rather make that clear upfront.
Not another strategy deck. A GTM system your team has already used.
One diagnosed constraint
Not a list of things to improve. One growth constraint supported by your actual funnel and customer data.
Three completed experiments
Each with a hypothesis, audience, channel, metric, threshold, and measurable result.
Three clear decisions
A Scale, Iterate, or Kill decision for every experiment. No experiments left in permanent “maybe.”
A working experiment system
Prompts, templates, tracking, and workflows running inside your own stack and owned by you.
Anonymized cohort benchmarks
See how your signals compare with comparable companies at a similar stage without exposing anyone's confidential information.
A written 90-day GTM plan
What to do next, in which order, what to stop, what to scale, and what capability to hire for.
You may not leave with a fully repeatable channel. You will leave knowing what the evidence says, what not to waste another quarter on, and exactly what to do next.
Everything required to run the cycle — and keep running it afterward.
- Four 90-minute founder working sessions
- An individual written GTM diagnosis
- Three custom experiment designs
- Experiment tracking and decision templates
- Digitalista prompts, playbooks, and automation templates
- Async support across all six weeks
- Review before anything ships or spends
- Anonymized cohort benchmarks
- Session recordings
- A written 90-day GTM roadmap
- Permanent ownership of every asset you build
We design and interpret the experiments. You run them.
Digitalista
- Diagnoses the constraint
- Designs the experiments with you
- Provides prompts, templates, and tools
- Reviews assets and tracking before launch
- Helps interpret the results
- Produces the final 90-day plan
The founder
- Shares real business and funnel data
- Attends all four working sessions
- Runs the experiments
- Builds inside the company's own stack
- Commits approximately five hours per week
- Makes the final strategic decisions
This is not a course and not done-for-you consulting. It is a working GTM Lab: we bring the system and judgment; you build the execution muscle and keep everything.
The framework is already being used with early-stage founders.
One six-week program. No retainer required.
Per founder · one-off
No retainer · no upsell
Payable on acceptance
What you get
- 6 weeks
- 4 × 90-minute working sessions
- 3 custom experiments
- Async support
- All prompts, templates, and workflows
- Anonymized cohort benchmarks
- Written 90-day plan
3–5 founders selected. Applications close September 4. If you attend week one and decide the Lab is not right for you, tell us before week two for a full refund.
Turn accelerator GTM strategy into real market evidence.
Digitalista partners with accelerators to help selected founders move from GTM theory to structured execution. Each company diagnoses one constraint, runs three experiments, and finishes with evidence-based decisions and a 90-day GTM plan.
Reserve places for selected founders in an open Digitalista cohort.
Run a dedicated GTM Lab for a comparable group of companies in your accelerator.
Start with a practical session for the full cohort, then select 3–5 companies for the six-week Lab.
Partners can receive an anonymized cohort-level summary of recurring GTM constraints, experiments completed, and founder progress. Company-specific information remains confidential. Founding accelerator partner rate available for pilot cohorts.
Before you apply.
One diagnosed constraint, three experiments actually run, and a documented Scale, Iterate or Kill decision on each. Plus a written 90-day plan. It may not be enough to prove and scale a repeatable channel, and we say so upfront.
In the Lab, we design and interpret the experiments and you run them. In the Sprint, we run the execution ourselves. The Lab builds your team's capability; the Sprint buys you delivery.
Four 90-minute working sessions in weeks 1, 2, 4 and 6, plus roughly five hours per week of execution. Weeks 3 and 5 have no live session — they are build weeks with async support.
With us, yes — the diagnosis needs real data. Company-specific information stays private. Benchmarks are shared anonymized, so you see where you sit relative to comparable companies without anyone being identified.
That is a real outcome and we plan for it. You still leave with evidence, three documented decisions, and a clear next plan — often including a channel you now know not to invest another quarter in.
Yes, as a second seat. The founder still attends all four sessions — the decisions here are founder decisions.
Stop guessing what to try next.
Bring your funnel, your assumptions, and the GTM attempts that have not yet become a system. Leave six weeks later with evidence, decisions, and a clear next plan.
- Apply by 4 September.
- We read every application and reply within two working days.
- A short call if it looks like a fit — for both of us.
- Accepted founders pay and receive pre-work.
- Cohort starts 8 September and runs to 17 October.
Cohort 01 · September 8 – October 17, 2026
Applications close September 4 · 3–5 founders
Application received.
We read every one. You'll hear back within two working days — including if the answer is no, or if we think a different format suits you better.