Make growth predictable.

Who does the work. In the Lab we design the experiments with you and meet once a week, but your team executes — including the automation. We hand over the prompts, the tools and the playbooks; you build it. You keep the muscle memory and it costs a fraction as much.

In the Sprint we run the experiments and build the agents ourselves, which is faster and means the work happens whether or not your week goes to plan.

Both start from the same diagnosis. Founders with time and a team usually pick the Lab. Founders short on both pick the Sprint.

A diagnosed constraint and three experiments, designed with you across four 90-minute working sessions in weeks 1, 2, 4 and 6, with two async build weeks in between. Your team runs them and builds the automation — we give you the prompts, the tools and the playbooks, and we are in the room every week while you use them.

You finish knowing what works, what doesn't, and what to do next. Most channels need four or more weeks to produce readable signal, so six weeks gets you to evidence and a decision — not to a proven, scaled channel. We would rather say that upfront.

Three to five funded B2B founders at a similar stage, selected so your experiments are comparable to each other. That comparability is the point — it means you see benchmarks from companies actually like yours, not industry averages.

Nothing you share leaves the cohort, and nothing identifying you appears in anyone else's benchmarks.

No. Every path is a valid starting point, including going straight to a sprint or commissioning an agent on its own. The free diagnostic just means our first conversation starts further along.

It depends on how much of it we have built before. Agents close to something already in our library — LinkedIn outbound, email outreach, Meta campaigns, banner creation, analytics, conversion optimization — are considerably cheaper than something genuinely new. We will tell you which category you are in on the call, before quoting.

Only after ninety days of working together, only when the motion is working and the opportunity is large, and only on consistent written terms. Typically it means a percentage of the company in exchange for a reduced retainer.

It is never a condition of working with us and never discussed before a sprint has run.

Eventually, probably yes — a great GTM leader inside your company is worth more than any partner outside it. The question is timing and cost.

A first GTM hire at seed typically runs $130k–180k base plus a recruiter fee of 18–25% of that, plus half a point to a point and a half of equity. Two to four months to hire, another three to six to reach full speed. Roughly $155k–220k of cash in year one before you know whether the bet was right — and if it wasn't, that is six months and a rehire.

A 90-day sprint costs about what one month of that hire costs. And the two aren't really alternatives: the most common outcome of working with us is that you hire, but later, with a sharper job description and a channel that already works — so you are recruiting someone to scale a known motion instead of asking them to find one.

The other difference is breadth. One hire brings the playbook from their last company. We are running experiments across several founders at once, so we already know what tends to work at your stage and what tends to waste a quarter.

Agencies are paid to produce marketing. We are paid to remove the constraint on growth — which sometimes means producing less marketing, not more. An agency starts with a scope of deliverables. We start with a diagnosis, and the work follows from it.

The other difference is structural: an agency's costs grow with its client list. Ours fall, because every engagement makes the next one faster to deliver.

We work exclusively with B2B companies — funded, early-stage, product shipped, early customers, founder still close to sales. Pre-seed through early Series A.

We are not the right fit for consumer businesses, pre-product teams, or founders who want to outsource execution while keeping strategy at arm's length. Everything we do assumes named accounts, a sales cycle and a segment you can define.